📝 Ad Copy Swipe File

50+ Proven Ad Copy Templates for E-commerce Success

🎯 Problem-Agitate-Solution (PAS)

Template #1: The Frustration Opener
"Tired of [common problem]? You're not alone. [Product] helps you [benefit] in just [timeframe]."
Template #2: The Before/After
"I used to struggle with [problem]. Then I found [product]. Now I [positive outcome] every single day."
Template #3: The Question Hook
"What if you could [dream outcome] without [common sacrifice]? Introducing [product]..."
Template #4: The Relatable Pain
"We've all been there – [relatable situation]. But what if there was a better way? [Product] is changing the game."
Template #5: The Time Saver
"Stop wasting hours on [tedious task]. [Product] does it in [time]. Your [benefit] awaits."

⚡ Urgency & Scarcity

Template #6: Limited Stock
"⚠️ Only [number] left in stock! [Product] is selling out FAST. Don't miss your chance to [benefit]."
Template #7: Flash Sale
"🔥 [X]% OFF ends TONIGHT! Get [product] before the price goes back up. Link in bio 👆"
Template #8: The Countdown
"⏰ [Hours] left to claim your [discount/bonus]. After that, this deal is GONE forever."
Template #9: Back in Stock
"IT'S BACK! 🎉 [Product] sold out in [time] last time. Grab yours before it's gone again!"
Template #10: Seasonal Urgency
"Last chance for [holiday/season] delivery! Order [product] by [date] to receive it in time."

🌟 Social Proof

Template #11: The Numbers Game
"[Number]+ customers can't be wrong! See why [product] has [rating] stars."
Template #12: Testimonial Feature
"'[Customer quote]' - [Name, Location]. Join thousands of happy customers!"
Template #13: The Viral Effect
"The [product] that broke the internet! [Number] views on TikTok. Now you can try it too."
Template #14: Expert Endorsement
"Recommended by [profession/expert type]. [Product] is the #1 choice for [use case]."
Template #15: As Seen On
"As featured in [publications/shows]. Discover why [product] is making headlines."

💰 Value Proposition

Template #16: The Comparison
"Why pay $[high price] when you can get the same results for just $[your price]? [Product] delivers."
Template #17: ROI Focus
"For less than $[price per day/use], you can [benefit]. [Product] pays for itself!"
Template #18: Bundle Value
"Get $[total value] worth of [products/features] for just $[price]. Limited time only!"
Template #19: Free Shipping Hook
"FREE shipping on [product] today! No hidden fees. No surprises. Just [benefit] delivered to your door."
Template #20: Guarantee Confidence
"Try [product] risk-free for [days] days. Love it or get your money back. No questions asked."

🎬 Hook Formulas for Video Ads

Template #21: The Shocking Statement
"I can't believe I was doing [task] wrong my whole life..."
Template #22: The Discovery
"I just found the BEST [product category] on TikTok and I'm obsessed 😍"
Template #23: The Challenge
"They said this [product] could [bold claim]. I had to test it..."
Template #24: The Secret
"POV: You discover the secret to [desired outcome] that nobody talks about..."
Template #25: The Transformation
"Watch how I went from [before state] to [after state] using just ONE product..."
Template #26: The Reaction
"My reaction when I tried [product] for the first time... 🤯"
Template #27: The Controversy
"Unpopular opinion: [bold statement about product category]. Here's why..."
Template #28: The Warning
"Stop scrolling if you struggle with [problem]. This changed everything for me."

📱 Short-Form Captions

Template #29: One-Liner Power
"[Product]. [3-word benefit]. Link in bio. 🔗"
Template #30: Emoji Story
"[Problem emoji][Product][Solution emoji] = Life changed ✨"
Template #31: Direct CTA
"Stop reading. Start [action]. Get [product] now. 👆"
Template #32: FOMO One-Liner
"If you don't have [product] yet... what are you even doing? 😅"

🛒 Product Description Templates

Template #33: Benefits First
"✨ [Primary benefit]
[Secondary benefit]
[Tertiary benefit]

The [product] that does it all. Order yours today!"
Template #34: Story Format
"Meet your new favorite [product category]. Designed for [target customer] who want [outcome] without [pain point]."
Template #35: Feature to Benefit
"Made with [feature] = [benefit]
Includes [feature] = [benefit]
Designed for [use case] = [benefit]"

📧 Retargeting Ad Copy

Template #36: The Reminder
"Still thinking about [product]? It's still waiting for you! Complete your order now and get [incentive]."
Template #37: The Nudge
"Hey! You left something behind 👀 Your [product] is almost sold out. Grab it before it's gone!"
Template #38: The Sweetener
"We noticed you didn't finish your order. Here's [X]% OFF to help you decide. Use code: [CODE]"
Template #39: Social Proof Retarget
"[Number] people bought [product] while you were thinking. Join them today!"
Template #40: The Final Call
"Last chance! Your saved [product] is about to sell out. Complete your order NOW."

🎁 Offer & Promotion Copy

Template #41: BOGO
"BUY ONE, GET ONE FREE! 🎁 Double your [benefit] with [product]. Limited time only!"
Template #42: Percentage Off
"SAVE [X]% on [product]! 🔥 Our biggest sale of the year ends [date/time]."
Template #43: Dollar Off
"Get $[amount] OFF your order! Use code [CODE] at checkout. Shop now!"
Template #44: Bundle Deal
"The Ultimate [Product] Bundle! Get everything you need for [outcome]. Save [X]% vs buying separately."
Template #45: Free Gift
"FREE [gift item] with every order! 🎁 Just our way of saying thanks. Shop [product] now."

❓ Question-Based Hooks

Template #46: The Direct Question
"Want to [achieve outcome] without [sacrifice/effort]? [Product] makes it possible."
Template #47: The Challenge Question
"Why do [number] people trust [product] for their [need]? Find out →"
Template #48: The Rhetorical
"What if I told you [product] could [benefit] in just [time]? Would you believe me?"
Template #49: The Self-Reflection
"Ask yourself: Is [current situation] really working for you? There's a better way."
Template #50: The Pain Question
"Frustrated with [problem]? You're not alone. [Number]+ people solved it with [product]."
💡 PRO TIP: A/B Testing
Always test 3-5 variations of your ad copy. Small changes in wording can lead to 2-3x improvements in conversion rates!

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